Pharmaspectra receives funding from private equity firm, Inflexion.
Because scientific data generation and dissemination is the core focus of Medical Affairs, the only way to measure performance and become more strategic is to look at SoSV and SoSI, precisely because they measure the effectiveness of those activities.
Impact factors reflect how broadly useful a paper or journal is to the scientific and medical communities. However, for Medical Affairs, more specialized papers may provide more valuable information, and suggest a new approach.
Wouldn’t it be helpful to have a snapshot of what’s being presented about your product and the competition before attending the meeting so that you could be ready?
Here are four ways historical data can help Pharma enhance their R&D and Medical Affairs efforts
The best decisions will be based on your ability to balance the opinions of others with your own metrics. You often hear about mechanisms and trends from an adboard or agencies, but how do you verify those insights?