Video: Pharmaspectra’s Chief Medical Officer discusses measurement of Medical Affairs impact  

As part of IQVIA’s recent Real World Evidence Conference, our CMO, David Kelaher, discussed how Medical Affairs teams are using Share of Scientific Voice™ (SoSV) to optimize product launch planning.

In this short excerpt from an interview with IQVIA’s VP of Medical and Scientific Communications, Phil Ford, David highlights just some of the use cases for SoSV – Pharmaspectra’s objective and strategic impact measurement solution – and how it helps Medical Affairs and Commercial teams, to improve the development, implementation and ongoing refinement of their product strategy. 

Accurate measurement of SoSV requires a complete data set, available exclusively from Pharmaspectra.

Click here to discover more about Share of Scientific Voice™, or request a demo today.