As healthcare has evolved, the ecosystem has become more complex. Today medical affairs is in a position to help facilitate the communication
The JIF has come under growing criticism for its various shortcomings. These include its ineffectiveness as a tool for predicting an article’s impact, the opaque methods used to calculate it, and its potential for misuse.
While such impact scores have their merits for the authors themselves — whose paychecks, reputations, grants, and very careers notoriously depend on the journals they reach and the citations received in their wake — those types of quantitative metrics only tell half the story for Medical Affairs professionals
Put simply, newer generations of physicians seek sources of information beyond traditional Pharma reps and inputs from other credible sources, with the goal of making the most informed decision possible.
You Don’t Know What You Don’t know is a common phrase in Pharma, however, letting data give you a full picture is one way to know what you don’t know