There are many ways to identify Key Opinion Leaders (KOLs) but to engage a KOL, one should understand that researcher’s areas of scientific interest
Technology can help MSLs to quickly unearth new data, in real time, gaining the ability to quickly see trends and patterns that can make a difference in the engagements with experts. Here are six best practices to help you save time and achieve greater impact.
A key demographic trend has begun to play out in medicine: a wave of younger doctors entering the field. there’s been an uptick in the number of physicians under age 40, along with an 8 percent spike in medical school enrollments between 2012 and 2016, but what sets them apart?
KOL as a term isn’t going anywhere anytime soon. That was the takeaway from a recent Medical Science Liaison Society and the term is taking on other meanings as well
Put simply, newer generations of physicians seek sources of information beyond traditional Pharma reps and inputs from other credible sources, with the goal of making the most informed decision possible.