Wouldn’t it be helpful to have a snapshot of what’s being presented about your product and the competition before attending the meeting so that you could be ready?
Discussing inordinately complex sciences and therapies accurately requires years of medical and scientific training. It requires Medical Affairs.
Medical Affairs’ successes aren’t measured by P&L. Your successes are increases in knowledge. For MA, ROI clearly means “return on intelligence”
You Don’t Know What You Don’t know is a common phrase in Pharma, however, letting data give you a full picture is one way to know what you don’t know
Here are some of the specific analytics tools publication professionals can use to enhance the “Science and Art” of what they do
Metrics that bridge the gap to Medical Affairs 2.0-Historically, decisions for the generation and placement of Medical Affairs data were based on experience and instinct simply because hard, objective information was not available and end-to-end metrics for evaluation simply did not exist. Medical Affairs is in the process of evolving from a traditional support role into a more strategic one that requires a dedicated set of data and analytics